nabu

Nabu's purpose is to accompany university students during their first months after entering. The main focus is to ensure the mental well-being of individuals by providing a feeling of companionship. New students often have various doubts and concerns about entering a little-known space, which is why they can isolate themselves from people and feel little valued and understood.

After qualitative research, Nabu was born, being a collection of four different stuffed animals that reflect a different area of study based on Mexican academia. The plushies can be personalized with the different achievements and failures they have had during their career. The content also has tips depending on the area of study to which it belongs.