Veg n Mex
Veganism research
The purpose
Website for veg n mex restaurant that only delivers home orders. It has sections with information about veganism, along with options to enjoy a menu with Mexican dishes without animal cruelty.
CalArts
2021
Wireframing, design, prototyping and branding
Figma, Ai, Balsamiq, Invision
The process
Before starting the design, I analyzed the requirements, needs, and risks that a restaurant without a physical store and that delivers all its dishes might have. Among these, we highlighted that its website must be as attractive as possible and provide an incentive beyond the food. In this case, information is provided on how many animals are saved with each order.
The design
The colors and silhouettes are simple, friendly, and above all, fun to encourage users to use the website. Images of the dishes are included, as well as animals, to highlight the advantages of buying from this restaurant: lives are saved. The moodboard features the colors of Mexican culture and everything it represents, such as great cuisine and endemic animals.
The impact
Websites like this, which highlight animal rescue, can be challenging to accept at first, but over time they become sites that encourage you to buy more and continue supporting the cause. Veganism is a goal we should strive for as a society, and this is evident throughout the page
